{"id":78144,"date":"2026-08-02T00:55:46","date_gmt":"2026-08-01T16:55:46","guid":{"rendered":"https:\/\/www.nefful.com.hk\/16928-2-en\/"},"modified":"2026-08-02T03:13:04","modified_gmt":"2026-08-01T19:13:04","slug":"presidents-message","status":"publish","type":"page","link":"https:\/\/www.nefful.com.hk\/en\/presidents-message\/","title":{"rendered":"A Message from the President"},"content":{"rendered":"<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0rgt09u-9871711ab788ae3546350ed02c270dbe\">\n.avia-section.av-k0rgt09u-9871711ab788ae3546350ed02c270dbe{\nbackground-color:#f0e8e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k0rgt09u-9871711ab788ae3546350ed02c270dbe main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-percent  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-78144'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-26vl5mt-5b730594d00250c49d06729b0ef719f1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26vl5mt-5b730594d00250c49d06729b0ef719f1\">\n.flex_column.av-26vl5mt-5b730594d00250c49d06729b0ef719f1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26vl5mt-5b730594d00250c49d06729b0ef719f1 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78\">\n#top .av-special-heading.av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kf6o84c8-e6beae981a6e1e9897f573e53ddb8b78 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >  \u95dc\u65bc\u59ae\u8299\u9732 | \u7e3d\u88c1\u7684\u8a71<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-78144'><div class='entry-content-wrapper clearfix'><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4\">\n.flex_column.av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4 av_one_full  avia-builder-el-3  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k0rfhut6-54493e44c5319b361265dc397129b9fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Things Customer Service Must Do<\/h4>\n<p>I once saw an advertisement whose wording left a deep impression on me: \u201cThere\u2019s nothing customer service can\u2019t \u2018resolve.\u2019\u201d Created for a certain organization\u2019s customer service center, this ad cleverly used a pun to capture the essence of customer service work\u2014not only is there nothing that can\u2019t be \u201cresolved,\u201d but there\u2019s also nothing that can\u2019t be \u201covercome.\u201d<\/p>\n<h4>The Key to Good Service Is Attention to Detail<\/h4>\n<p>In a typical corporate setting, employees generally just need to do their jobs and accept supervision and challenges from their department heads;However, the responsibilities of customer service representatives involve the company\u2019s entire business operations; they must handle inquiries and challenges from all customers. As a result, they are often the most \u201cwell-informed\u201d people in the entire company\u2014not only do they understand internal operations, but they must also understand external needs, and are frequently regarded as representatives of the company\u2019s image, where every word and actionare closely scrutinized.<br \/>\nHowever, beyond the rational requirement to be well-versed in everything from astronomy to geography, customer service representatives\u2014in addition to handling \u201cissues\u201d\u2014are actually spending much more of their time addressing the emotional needs of \u201cpeople.\u201dDealing with \u201cmatters\u201d means following explicit regulations\u2014black-and-white rules that are crystal clear; dealing with \u201cpeople,\u201d on the other hand, can involve all sorts of situations with no set formula to follow.<br \/>\nTo put it more bluntly, when dealing with matters, the goal is \u201creason\u201d; when dealing with people, the goal is \u201csatisfaction.\u201dTo meet customers\u2019 wide-ranging psychological needs, customer service representatives face numerous challenges. One misstep\u2014a single inappropriate response\u2014can not only drive away loyal customers but also lead to negative publicity, deterring new customers and causing significant losses for the company.<br \/>\nAs a direct-selling company, the primary group we deal with and serve consists of \u201cmembers\u201d who identify with the company and its products. Since the relationship between this specific group and the company differs from that of typical customers,they have certain expectations of the company and demand a relatively higher standard of service. Therefore, customer service in a direct-selling company focuses not on breadth but on depth\u2014that is, it must be more nuanced and refined.<\/p>\n<h4>Convenience Is the Essence of Service<\/h4>\n<p>A friend of mine once bought a box of individually packaged nutritional drinks at a supermarket. When he got home and opened it, he discovered that one of the packets was empty. Since this drink isn\u2019t cheap, it was a bit of a bummer to find a packet missing for no reason.So he called the customer service number on the packaging to report the issue, hoping to receive a satisfactory response to the problem and also to alert the company to the need for better quality control.<br \/>\nOn the other end of the line, the customer service representative was very polite and asked my friend to fill out a form detailing the product lot number, the nature of the defect, and so on. Once the company received the complaint, they would send him \u201cone package\u201d as a replacement. Did you notice that? Just \u201cone package\u201d! Faced with this response, my friend was speechless.How many people would go through the trouble of filling out an application form, running to the post office, and spending money on stamps just to get one package replaced? Is this really a way to make up for a defect, or is it just making things difficult for the customer?<br \/>\nThe only standard for service is thoughtfulness, and the design of a customer service system is a manifestation of that thoughtfulness. Its purpose is to ensure that when customers have questions or concerns, they can \u201cimmediately\u201d find a channel for communication and receive a satisfactory resolution.Please note that I emphasize the word \u201cimmediate.\u201d For any service or corrective action, if the initial opportunity is missed, its effectiveness diminishes. Furthermore, if service providers set too many barriers, they increase the complexity and time required for customers to access the service, which can even dampen their willingness to seek it out. A service that fails to be \u201cconvenient for customers\u201d is nothing but empty talk.<\/p>\n<h4>Cultivating Customer Relationships with Care<\/h4>\n<p>In this age of advanced computers and human intellect, it\u2019s not at all difficult to gather customer data; the challenge lies in how you turn that raw data into useful insights.Can this information help you understand your customers a little better and show them a little more care? Can it make them feel that they\u2019re receiving special attention and are highly valued? The more thoughtful you are toward your customers, the more loyal they\u2019ll be to you\u2014it\u2019s a fair exchange.<br \/>\nIt\u2019s hard enough to find customers\u2014but if you let a customer who comes to you slip away, the loss can be huge! In a \u201cservice-first\u201d business environment, the key to building a closer relationship with customers lies in whether you can truly connect with them on a personal level. In the direct sales industry, nothing yields more immediate results than service\u2014not products, not systems.Building customer relationships isn\u2019t actually difficult\u2014you just need to put your \u201cheart\u201d into it! I expect our customer service representatives and direct-selling partners serving customers on the front lines to be the most dedicated and thoughtful customer service pioneers.<\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-78144","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/78144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/comments?post=78144"}],"version-history":[{"count":1,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/78144\/revisions"}],"predecessor-version":[{"id":78303,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/78144\/revisions\/78303"}],"wp:attachment":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/media?parent=78144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}