{"id":80531,"date":"2016-01-08T11:14:14","date_gmt":"2016-01-08T03:14:14","guid":{"rendered":"https:\/\/www.nefful.com.hk\/about-nefful\/"},"modified":"2026-10-26T17:58:58","modified_gmt":"2026-10-26T09:58:58","slug":"about-nefful","status":"publish","type":"page","link":"https:\/\/www.nefful.com.hk\/en\/about-nefful\/","title":{"rendered":"About Nefful"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k0rgt09u-e6d49332d1951594a74cfa85e515ac8d\">\n.avia-section.av-k0rgt09u-e6d49332d1951594a74cfa85e515ac8d{\nbackground-color:#f0e8e3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-k0rgt09u-e6d49332d1951594a74cfa85e515ac8d main_color avia-section-huge avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll av-minimum-height av-minimum-height-25 av-height-percent  container_wrap sidebar_right'   data-av_minimum_height_pc='25' data-av_min_height_opt='percent'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-80531'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-26vl5mt-5b730594d00250c49d06729b0ef719f1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26vl5mt-5b730594d00250c49d06729b0ef719f1\">\n.flex_column.av-26vl5mt-5b730594d00250c49d06729b0ef719f1{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-26vl5mt-5b730594d00250c49d06729b0ef719f1 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6o81wj-8f6173f920540aaaf11394d4d5534450\">\n#top .av-special-heading.av-kf6o81wj-8f6173f920540aaaf11394d4d5534450{\npadding-bottom:10px;\ncolor:#000000;\n}\nbody .av-special-heading.av-kf6o81wj-8f6173f920540aaaf11394d4d5534450 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kf6o81wj-8f6173f920540aaaf11394d4d5534450 .special-heading-inner-border{\nborder-color:#000000;\n}\n.av-special-heading.av-kf6o81wj-8f6173f920540aaaf11394d4d5534450 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kf6o81wj-8f6173f920540aaaf11394d4d5534450 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  > About Nefful<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-80531'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4\">\n.flex_column.av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-10yyvvp-6f1b863edde86f0fff50efb12c6c00d4 av_one_full  avia-builder-el-3  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k0rfhut6-23ec0116d05f863ff6b0b43c260d58aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"text-align: center;\">Nefful International welcomes you to join us<\/h4>\n<p style=\"text-align: center;\">Congratulations on your wise decision to join Nefful International and become a member of the Nefful family.<br \/>\nGoing forward, you will enjoy the simplest everyday applications and experience a refreshed, energized sense of health. We welcome your joining, which strengthens our team and adds to its diversity. No matter what industry you come from, everyone here can unleash their potential and pursue a life of health, beauty, and abundance together.<br \/>\nIn the future, we will work hand in hand, with a caring heart and a passion for sharing, to jointly build this outstanding direct-selling business and earn recognition in consumer markets around the world.<\/p>\n<p style=\"text-align: center;\">Under the leadership of President Toshiya Kamijo, Nefful International has continued to advance and expand. Today, Nefful International has more than 800,000 distributor members worldwide and has become a renowned multinational direct-selling brand.<\/p>\n<h4 style=\"text-align: center;\">Nefful International\u2019s marketing bases<\/h4>\n<p style=\"text-align: center;\">Today, Nefful International\u2019s business not only has a footprint across Japan, but its marketing bases are also expanding around the world, enabling more people to share in this business.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68416\" src=\"https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1.jpg 800w, https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1-300x29.jpg 300w, https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1-768x75.jpg 768w, https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1-705x69.jpg 705w, https:\/\/www.nefful.com.hk\/wp-content\/uploads\/2023\/07\/HandBook-HK-8_1-600x59.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: center;\">In 2014, Nefful International relocated its headquarters to Singapore, establishing the global headquarters of the Nefful International Group.<br \/>By 2022, it had more than 800,000 distributors worldwide, with new distributors joining every day. Through the close collaboration between distributors and the Company, the business has grown steadily and continued to thrive, enabling countless people to enjoy beautiful, healthy, and prosperous lives.<br \/>We believe that under the leadership of our current President, Mr. Toshiya Kamijo, we will continue to work hard, demonstrate enduring vitality, open up broader global business opportunities, and extend Nefful International\u2019s business presence throughout the world.<\/p>\n<h4 style=\"text-align: center;\">a high-quality corporate brand<\/h4>\n<p style=\"text-align: center;\">Nefful International\u2019s brand image is built on premium products, services, credibility, corporate culture, and long-standing, ever-strong partnerships with distributors. The sum of these elements has shaped the brand we have today.<br \/>We are committed to providing direct sellers, their families, and friends with better-quality, healthier lifestyle applications and product recommendations. Nefful International believes that quality of life comes from a return to simplicity. With the Nimeilong\u00ae fiber\u2014featuring outstanding thermal retention, a refreshing feel, powerful negative static electricity and negative ions, and excellent flame retardancy\u2014we have exclusively designed apparel, bedding, supports, and accessories to comprehensively protect a better life for you and your family.<br \/>Nefful International upholds the business philosophy of \u201cBeauty, Health, and Hope,\u201d wholeheartedly sharing a quality life with you while providing an excellent stage for people to realize their personal career dreams.<\/p>\n<h4 style=\"text-align: center;\">A forever partnership<\/h4>\n<p style=\"text-align: center;\">We value the spirit of collaboration and trust with our direct sellers, as well as the mutual support and care we share as a family. Driven by the Company\u2019s commitment to sustainable operations, we build solid and lasting partnerships with our direct sellers. At the same time, we encourage distributors to inspire and support one another, enabling everyone to continue learning and growing here, build a successful career, attain health and beauty, and enjoy a happy life.<\/p>\n<h4 style=\"text-align: center;\"><strong>Nefful Company&#8217;s Development Milestones<\/strong><\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kf6ki2tw-4b7d15f3d18a50f29fe93f78e1d63989\">\n.avia-timeline-container.av-kf6ki2tw-4b7d15f3d18a50f29fe93f78e1d63989 .av-milestone-title{\ncolor:#000000;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-kf6ki2tw-4b7d15f3d18a50f29fe93f78e1d63989 av-slideshow-ui  avia-builder-el-5  el_after_av_textblock  avia-builder-el-last ' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-left avia-timeline- avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-4w5vjol-cc684c92c780ae7da1fb1528fce23e4a av-animated-generic fade-in av-milestone-valign-middle av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-2016' ><strong>2016<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Starting Nefful (Malaysia) Private Limited - Kuching Company\"><h4 class='av-milestone-title '>Starting Nefful (Malaysia) Private Limited - Kuching Company<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-4fjxwud-532a1184d13a5d545f07649ab5f410a9 av-animated-generic fade-in av-milestone-valign-middle av-milestone-even'><h2 class='av-milestone-date ' id='milestone-2014' ><strong>2014<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Incorporation of Nefful International Holdings Pte. Ltd.\"><h4 class='av-milestone-title '>Incorporation of Nefful International Holdings Pte. Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-3tcrrj9-c3f492fb2174dc69f5b937d15a66dc0b av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-2010' ><strong>2010<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Incorporation of Nefful International Holdings Pte. Ltd.\"><h4 class='av-milestone-title '>Incorporation of Nefful International Holdings Pte. Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-39oznl1-e675d32f6c049e2fb1d30472cef53299 av-animated-generic fade-in av-milestone-valign-middle av-milestone-even'><h2 class='av-milestone-date ' id='milestone-2006' ><strong>2006<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Incorporation of Nefful Malaysia Sdn. Bhd. (Kuala Lumpur)\"><h4 class='av-milestone-title '>Incorporation of Nefful Malaysia Sdn. Bhd. (Kuala Lumpur)<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-aqxz39-50b150dde51be44625bb1b81465f1796 av-animated-generic fade-in av-milestone-valign-middle av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-2005' ><strong>2005<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue842' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Incorporation of Nefful Hong Kong Limited\"><h4 class='av-milestone-title '>Incorporation of Nefful Hong Kong Limited<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-2pyet39-d3b9a9bfaf54d7237bf729479b2c9838 av-animated-generic fade-in av-milestone-valign-middle av-milestone-even'><h2 class='av-milestone-date ' id='milestone-2002' ><strong>2002<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Incorporation of Nefful USA, Inc. (Los Angeles)\"><h4 class='av-milestone-title '>Incorporation of Nefful USA, Inc. (Los Angeles)<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-1w2v8rp-9020f011fb1dbea6452061b77cd31617 av-animated-generic fade-in av-milestone-valign-middle av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-2001' ><strong>2001<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Establishment of the Taoyuan Branch of Taiwan Nefful Co., Ltd.\"><h4 class='av-milestone-title '>Establishment of the Taoyuan Branch of Taiwan Nefful Co., Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-1k10o91-a2f5ce16076252276e38c4af1ad200fd av-animated-generic fade-in av-milestone-valign-middle av-milestone-even'><h2 class='av-milestone-date ' id='milestone-1996' ><strong>1996<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Establishment of the Taichung Branch of Taiwan Nefful Co., Ltd.\"><h4 class='av-milestone-title '>Establishment of the Taichung Branch of Taiwan Nefful Co., Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-17n9fmt-064e4ca60c4a5b6ab358b9cca73294c3 av-animated-generic fade-in av-milestone-valign-middle av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-1993' ><strong>1993<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Establishment of the Kaohsiung Branch of Taiwan Nefful Co., Ltd.\"><h4 class='av-milestone-title '>Establishment of the Kaohsiung Branch of Taiwan Nefful Co., Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-tz6o5h-77c18689f5fe0a64e6c442dc19cd22cc av-animated-generic fade-in av-milestone-valign-middle av-milestone-even'><h2 class='av-milestone-date ' id='milestone-1989' ><strong>1989<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello' ><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><header class=\"entry-content-header\" aria-label=\"Milestone: Establishment of the Taipei Branch of Taiwan Nefful Co., Ltd.\"><h4 class='av-milestone-title '>Establishment of the Taipei Branch of Taiwan Nefful Co., Ltd.<\/h4><\/header><div class='av-milestone-content'><\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<\/ul><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-80531","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/80531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/comments?post=80531"}],"version-history":[{"count":7,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/80531\/revisions"}],"predecessor-version":[{"id":80608,"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/pages\/80531\/revisions\/80608"}],"wp:attachment":[{"href":"https:\/\/www.nefful.com.hk\/en\/wp-json\/wp\/v2\/media?parent=80531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}